Month: October 2021
A UX Term – Change Friction
Posted onThe year was 2010 and I was riding the train, unintentionally eavesdropping on a group of people who were loudly expressing how frustrated they were with Facebook’s latest UI update.
It was too much all at once.
Most people knew how to use the old UI, but this new one? It was different. The navigation changed, the colors shifted around, and some items were completely hidden… or so it seemed.
Efficacy… what it is, and why it is important
Posted onThere once was a friend of mine, a religion major, who also touted the requirement, “To believe in anything, I must be able to produce it with quantitative and qualitative effects.” – this thing, he called it by the word, “Efficacy”.