The year was 2010 and I was riding the train, unintentionally eavesdropping on a group of people who were loudly expressing how frustrated they were with Facebook’s latest UI update.
It was too much all at once.
Most people knew how to use the old UI, but this new one? It was different. The navigation changed, the colors shifted around, and some items were completely hidden… or so it seemed.
There once was a friend of mine, a religion major, who also touted the requirement, “To believe in anything, I must be able to produce it with quantitative and qualitative effects.” – this thing, he called it by the word, “Efficacy”.
This blog was started as a way to document my journey along what I thought would be the final leg of my self-created lesson plan to learn the skills I needed to be successful in both the business and design space.
I was wrong, and there was a lot more to learn than I could have ever imagined.