Navigation.  It is the make or break of any website.  It can be your strongest asset or your weakest link.

If people are coming to your website and they struggle to find what they are looking for, they will abandon your site.  This means that all the work, time and effort – hours, days, weeks, and months working to have a website put together goes down the drain for that individual.  Those hours have little to no ROI, except as a potential metric of “under 10 seconds” visitor.  These visitors could be your most powerful visitors, but because they couldn’t find the information which is valuable to them, they left and you missed out on the opportunity to win them over.