I have a Facebook advertisement gripe.

I don’t really mind advertisements on the sides. Facebook is an incredible resource which we use daily and its free for us to use, but somebody’s got to pay for the servers and employees who provide updates and security patches along with many other resources. Advertisements are a necessary evil.

Sometimes, there’s something that I really like advertised on the side, so I click. Maybe that’s stupid of me, but I want to see that item, see how much it costs, etc.

The thing that gets me is that I cannot actually FIND the item in the picture. This devalues the… value… of the advertisement. If I click, I expect to find what I’m clicking upon. The image did grab my attention far more than the words (i.e. human nature).

What I’d really like is to have the ability to FIND the object in the image. This object may be far outside the price range that I’m willing to spend. Maybe it will be exactly what I’d expect for the object to cost. Either way, I want to find said object and have the option to buy it, see reviews, read comments about it, etc.

I don’t think I’m asking for much. What it really comes down to is relevancy.

If you are a company who is providing advertisements to bolster the attraction to your business, please do your potential customers a favor and provide relevant imagery to represent your business. This not only will bolster the attractiveness of your products, it will also increase customer loyalty and trust.