A UX Term – Change Friction

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The year was 2010 and I was riding the train, unintentionally eavesdropping on a group of people who were loudly expressing how frustrated they were with Facebook’s latest UI update.

It was too much all at once.

Most people knew how to use the old UI, but this new one? It was different. The navigation changed, the colors shifted around, and some items were completely hidden… or so it seemed.